What You'll Need
- A Facebook Business Ads Account
- Realtors Property Resource, CloudCMA or similar CMA Creation System
- A Youtube Account (for thank you video)
- Zapier (for pushing leads to gmail and your CRM system)
- Gmail Account (for sending conversational autoreply)
- A budget for running Facebook Ads $5-$50 a day recommended
- Patience – This is not about building relationships with homeowners who might list with you in the next 3-36 months.
Setting Up Your Facebook Business Account & Adding A Payment Method
Get Your Property Valuation Tool Ready
Optional But Recommended - Get A Zapier.Com Account
Create Your After-Opt Thank You Video
Create A Quick Video
This doesn’t need to be perfect, just whip out your phone and hit record…
Embed Your Thank You Video On A Page
Your “Thank You” video is very important because it helps people put a “face to the name” that they’ll be seeing in your other follow ups.
Don’t worry about it being to polished. Take a “Ready Fire Aim” approach, where you get a minimum viable product out the door then come back later and aim.
If you’re truly shy about doing video you can also just do a page that says “thank you” with a picture… but a video is much better.
Running Your Facebook Ad
Step By Step, How To Create The Ad
How To Download Your Leads From Facebook
How To Create Alternate Ad Images For Split Testing
Click Here for An Alternate Ad Image That Works Pretty Good
Right Click & Save As to Download
Send A “Conversational Autoreply” That Gets Homeowners Chatting With You
Set Up Zapier To Send A Quick Autoreplay with Gmail
Optional Additional Step - Send Yourself Lead Notifications
By default, Facebook doesn’t notify you when new leads submit the form.
If you’re using zapier to feed a CRM that sends you notifications then you’re good to go.
Otherwise, you can follow the instructions in the last video to create a zap that emails you details about the Lead. This can happen from the same zap by clicking to add another gmail action after the first gmail action.
Create & Deliver The Report
How To Create A Quick RPR Report
Email The Report
Snail Mail and/or Hand Deliver The Report!
Follow Up & Convert!
Send Automatic Listing Alerts
Set Up A Tickler Every 3 Months or So